Bringing your Data into Focus
Clarity, Precision, and Insight. Built for modern businesses.
It's your data but better.
What The Insight Lens can do for your data .
What The Insight Lens can do for your data .
Build clean, visual Power BI dashboards that turn raw data into insight fast.
Build clean, visual Power BI dashboards that turn raw data into insight fast.
Organise data into a scalable model and write powerful DAX formulas to deliver exactly what your business needs.
Organise data into a scalable model and write powerful DAX formulas to deliver exactly what your business needs.
Automate your data sources using Power Query, SharePoint, and transformations.
Automate your data sources using Power Query, SharePoint, and transformations.
Craft guided, intuitive layouts your team can understand and trust - not just pretty charts.
Craft guided, intuitive layouts your team can understand and trust - not just pretty charts.
Design intuitive slicers, drilldowns, and tooltips so non-technical users can explore the data confidently.
Design intuitive slicers, drilldowns, and tooltips so non-technical users can explore the data confidently.
Empower your team to use, understand, and trust your data — with optional retainers, training, and documentation.
Empower your team to use, understand, and trust your data — with optional retainers, training, and documentation.
Play demo
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Play demo
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2:33
Data isn't just numbers. It's understanding.
At the Insight Lens we turn spreadsheets into clear, practical insight that helps your business make confident decisions.
You deserve more than formatting. You need clarity.
Simon Paranjothi
PowerBI Developer
Data isn't just numbers. It's understanding.
At the Insight Lens we turn spreadsheets into clear, practical insight that helps your business make confident decisions.
You deserve more than formatting. You need clarity.
Simon Paranjothi
PowerBI Developer
Data isn't just numbers. It's understanding.
At the Insight Lens we turn spreadsheets into clear, practical insight that helps your business make confident decisions.
You deserve more than formatting. You need clarity.
Simon Paranjothi
PowerBI Developer
Data isn't just numbers. It's understanding.
At the Insight Lens we turn spreadsheets into clear, practical insight that helps your business make confident decisions.
You deserve more than formatting. You need clarity.
Simon Paranjothi
PowerBI Developer
Our process
Discovery & Scoping
1-2 Days
Data access & setup
1-3 days
Build
2-12 days (depending on the project)
Feedback and refinement
2-3 days
Handover or support
TBC
Our process
Discovery & Scoping
1-2 Days
Data access & setup
1-3 days
Build
2-12 days (depending on the project)
Feedback and refinement
2-3 days
Handover or support
TBC
Feedback and refinement
2-3 days
Handover or support
TBC
Connect everything you already use.
It's all set up
It's all set up
Hundreds of integrations. Seamlessly connect with a wide range of business applications to consolidate data from multiple systems into a single, reliable reporting environment.
Be authentic
Be authentic
Custom Branding. Upload your assets once and every chart matches automatically.
Activity
Product revenue
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4k
3k
2k
1k
0
Jul
Aug
$2.7K
Sep
Oct
Nov
Dec
Statistics
User sign-ups
4K
3K
2K
1K
0
Mon
Thu
Sun
Statistics
Traffic source
21%
33%
32%
14%
TikTok
Activity
Product revenue
4k
3k
2k
1k
0
Jul
Aug
$2.7K
Sep
Oct
Nov
Dec
Statistics
User sign-ups
4K
3K
2K
1K
0
Mon
Thu
Sun
Statistics
Traffic source
21%
33%
32%
14%
TikTok
Our promise to you.
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AI chart selection
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AI chart selection
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AI chart selection
?
Team permissions
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Team permissions
?
Team permissions
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Data alerts
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Data alerts
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Data alerts
?
Scheduled Reports
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Scheduled Reports
?
Scheduled Reports
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API access
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API access
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API access
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Version history
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Version history
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Version history
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Advanced filters
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Advanced filters
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Advanced filters
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Dashboard templates
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Dashboard templates
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Dashboard templates
Your data handled responsibly.
We collect only the information necessary to respond to enquiries and deliver our services. Data is processed in accordance with UK GDPR and never shared for marketing purposes.
Complete Transparency
Full audit trail of all recommendations.
Complete Transparency
Full audit trail of all recommendations.
Complete Transparency
Full audit trail of all recommendations.
Data Privacy First
Your data never trains our models.
Data Privacy First
Your data never trains our models.
Data Privacy First
Your data never trains our models.
Human Oversight
You maintain full control of every decision.
Human Oversight
You maintain full control of every decision.
Human Oversight
You maintain full control of every decision.
Pricing that scales with you.
Start building dashboards for free. Upgrade when you need more data sources and team collaboration.
Pro
Ongoing support and advanced collaboration
£1,750
/month
Up to 3 custom dashboards
Up to 3 data sources
Advanced DAX and power query
Training and documentation included
Premium
Most Popular
Ongoing support on complex projects
£3,250
/month
Full BI suite (dashboards, models, KPIs)
Unlimited sources & custom visuals
Automation
Continous optimisation & enhancements
Monthly retainer or phased delivery
Basic
Ideal for a single dashboard
£500
/only
1 custom dashboard
1 data source
Light DAX & Power Query
Pro
Ongoing support and advanced collaboration
£1,750
/month
Up to 3 custom dashboards
Up to 3 data sources
Advanced DAX and power query
Training and documentation included
Premium
Most Popular
Ongoing support on complex projects
£3,250
/month
Full BI suite (dashboards, models, KPIs)
Unlimited sources & custom visuals
Automation
Continous optimisation & enhancements
Monthly retainer or phased delivery
Basic
Ideal for a single dashboard
£500
/only
1 custom dashboard
1 data source
Light DAX & Power Query
Pro
Ongoing support and advanced collaboration
£1,750
/month
Up to 3 custom dashboards
Up to 3 data sources
Advanced DAX and power query
Training and documentation included
Premium
Most Popular
Ongoing support on complex projects
£3,250
/month
Full BI suite (dashboards, models, KPIs)
Unlimited sources & custom visuals
Automation
Continous optimisation & enhancements
Monthly retainer or phased delivery
Basic
Ideal for a single dashboard
£500
/only
1 custom dashboard
1 data source
Light DAX & Power Query
Not sure which plan fits? Let's talk today
Frequently asked questions.
Have more questions or need help?
I combine hands-on technical experience on Power BI with commercial experience in field marketing and FMCG. This means I don't build dashboards, I build solutions that answer real business questions and create measurable impact
I specialise in Power BI dashboard design, data modelling, DAX optimisation and reporting automation. I also provide training, documentation and ongoing support so your team can confidently use and understand the solutions delivered.
To get started, your business will need an existing data infrastructure - whether its EPOS systems, CRM tools, ERP platforms or structured Excel files. I then connext, clean and model this data in Power BI, building interactive dashboards and automate reporting so your teams can focus on decisions, not spreadsheets.
I've worked extensively with FMCG brands through Acosta Europe but my services apply across industries. Whether you're in retail, sales, operations or marketing, if you want to make sense of your data and empower teams, I can help.
Yes. Alongside building dashboards and models, I also provide training and knowledge transfer sessions so your team can manage, explore and adapt reports confidently without always relying on external support.
Yes. I can stay involved after delivery to ensure your reporting evolves with your business needs, whether thats troubleshooting, scaling or adding new features
Frequently asked questions.
Have more questions or need help?
I combine hands-on technical experience on Power BI with commercial experience in field marketing and FMCG. This means I don't build dashboards, I build solutions that answer real business questions and create measurable impact
I specialise in Power BI dashboard design, data modelling, DAX optimisation and reporting automation. I also provide training, documentation and ongoing support so your team can confidently use and understand the solutions delivered.
To get started, your business will need an existing data infrastructure - whether its EPOS systems, CRM tools, ERP platforms or structured Excel files. I then connext, clean and model this data in Power BI, building interactive dashboards and automate reporting so your teams can focus on decisions, not spreadsheets.
I've worked extensively with FMCG brands through Acosta Europe but my services apply across industries. Whether you're in retail, sales, operations or marketing, if you want to make sense of your data and empower teams, I can help.
Yes. Alongside building dashboards and models, I also provide training and knowledge transfer sessions so your team can manage, explore and adapt reports confidently without always relying on external support.
Yes. I can stay involved after delivery to ensure your reporting evolves with your business needs, whether thats troubleshooting, scaling or adding new features
Frequently asked questions.
Have more questions or need help?
I combine hands-on technical experience on Power BI with commercial experience in field marketing and FMCG. This means I don't build dashboards, I build solutions that answer real business questions and create measurable impact
I specialise in Power BI dashboard design, data modelling, DAX optimisation and reporting automation. I also provide training, documentation and ongoing support so your team can confidently use and understand the solutions delivered.
To get started, your business will need an existing data infrastructure - whether its EPOS systems, CRM tools, ERP platforms or structured Excel files. I then connext, clean and model this data in Power BI, building interactive dashboards and automate reporting so your teams can focus on decisions, not spreadsheets.
I've worked extensively with FMCG brands through Acosta Europe but my services apply across industries. Whether you're in retail, sales, operations or marketing, if you want to make sense of your data and empower teams, I can help.
Yes. Alongside building dashboards and models, I also provide training and knowledge transfer sessions so your team can manage, explore and adapt reports confidently without always relying on external support.
Yes. I can stay involved after delivery to ensure your reporting evolves with your business needs, whether thats troubleshooting, scaling or adding new features