About
The Insight Lens.

Turning messy data into clean, interactive dashboards that drive smarter decisions—fast.

Mission.

With 7 years’ experience in FMCG, EPOS, and Field Sales data, The Insight Lens specialises in building scalable, visual reporting that empowers commercial, category, and field teams.

From data modelling to DAX optimisation and dashboard design, delivery is no-fluff, insight-rich solutions tailored to your business.

The Insight Lens helps your data make sense—and your teams act with confidence.

Values.

Clarity over complexity

I simplify data without oversimplfying the truth. We design to make decisions easier

Clarity over complexity

I simplify data without oversimplfying the truth. We design to make decisions easier

Built for real use

We design solutions for how businesses actually operate.

Built for real use

We design solutions for how businesses actually operate.

Accountability

You work directly with me to build your solution. Clear ownership from start to finish

Accountability

You work directly with me to build your solution. Clear ownership from start to finish

About Simon

I'm Simon Paranjothi, a Power BI Developer, working for Acosta Europe. I specialise in scalable data modelling and clear, actionable reporting.

Simon Paranjothi

/ Power BI Developer

Simon Paranjothi

/ Power BI Developer

Simon Paranjothi

/ Power BI Developer

Ready to transform
your data ?

See our plans

See our plans

The Insight Lens

Your data, but better.

Product

Company

Legal

© 2026 The Insight Lens Inc. All rights reserved. The Insight Lens is a registered trademark of The Insight Lens, Inc. All other trademarks, service marks, and company names mentioned herein are the property of their respective owners and are used for identification purposes only. By using this site, you agree to our Terms of Service and Privacy Policy. We are committed to protecting your data with industry-leading security standards.

The Insight Lens

Your data, but better.

Product

Company

Legal

© 2026 The Insight Lens Inc. All rights reserved. The Insight Lens is a registered trademark of The Insight Lens, Inc. All other trademarks, service marks, and company names mentioned herein are the property of their respective owners and are used for identification purposes only. By using this site, you agree to our Terms of Service and Privacy Policy. We are committed to protecting your data with industry-leading security standards.

The Insight Lens

Your data, but better.

Product

Company

Legal

© 2026 The Insight Lens Inc. All rights reserved. The Insight Lens is a registered trademark of The Insight Lens, Inc. All other trademarks, service marks, and company names mentioned herein are the property of their respective owners and are used for identification purposes only. By using this site, you agree to our Terms of Service and Privacy Policy. We are committed to protecting your data with industry-leading security standards.